Braun Wall Clock BC17B black

Braun Wall Clock BC17B black

Braun and Zeon 2020

Semi-Tempered Glass/Thermoplastic Resin/Precision Quartz Movement

Warranty: 2 Years

 [Ø 30cm x D 4.5cm] 

Good design is as little design as possible. Not burdened with non-essentials. The BC17B features a large, easy to read dial layout and timeless design, honoring Dieter Ram's 10 Principles of "Good Design". The clockwork is silent, the yellow tipped second hand floats in one continuous movement across the dial. No ticking - just time.

• Easy to read dial layout
• Yellow tipped second hand
• Silent sweeping second hand with floating effect (non-tick)
  
• 30cm diameter large clock face
• 2 Year Warranty
• 1x AA Battery [not included]

10 Principles of "Good Design" by Dieter Rams, 1976

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough down to the last detail
9. Good design is environmentally-friendly
10. Good design is as little design as possible

These principles have become iconic and have inspired designers across the world.