Braun Classic Watch AW 10

Braun Classic Watch AW 10 [33 mm]

Dieter Rams & Dietrich Lubs for Braun 1989/Re-edition Braun 2020

Swiss Quartz Movement/Stainless Steel Case/Scratch Resistant Mineral Glass/Leather

In 1989 Braun launched their first analogue wristwatch the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.The re-edition of this classic Braun watch design icon is made in Germany.

• Swiss 3 hand movement
• Made in Germany
• 2 Year Warranty
• 3 ATM water resistant
• Matt stainless steel case with bezel
• Snap case back
• Scratch resistant mineral glass
• Genuine leather strap
• 33mm x D7.2mm

The re-edition of the Braun watch collection is approved by Dieter Rams.

10 Principles of "Good Design" by Dieter Rams, 1976

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough down to the last detail
9. Good design is environmentally-friendly
10. Good design is as little design as possible

These principles have become iconic and have inspired designers across the world.