Braun Classic Wall Clock BC06W white

Braun Classic Wall Clock BC06W white

Dietrich Lubs for Braun 1981 / Re-edition Braun and Zeon 2018

Thermoplastic Resin/Precision Quartz Movement

Warranty: 2 Years

 [Ø 20cm x D 2.7cm] 

The BC06W classic wall clock has an easy to read dial layout and a timeless design, honouring Rams's 10 principles. The design originates from the ABW 41, designed in 1981 by Dietrich Lubs, an example of classic functionalism and restrained design.

The BC06 classic wall clock features a 20cm diameter dial and is the ultimate embodiment of Braun’s ‘less but better’ philosophy. Even the lens has been removed to ensure legibility from any angle without the risk of unwanted reflections. The clock has been updated to include an improved movement which is quiet and precise. The Braun classic analogue wall clock is the perfect addition to any space.

Made to last from reliable and durable raw materials, today’s award-winning range of Braun clocks are designed and built with a focus on quality and precision.

• Easy to read dial layout
• 20cm diameter dial
• Quiet precision quartz movement

The outstanding design concept of this Braun classic wall clock draws from one of Dieter Rams design principle ‘good design is unobtrusive’ which is shown by its easy to read dial layout. 

10 Principles of "Good Design" by Dieter Rams, 1976

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough down to the last detail
9. Good design is environmentally-friendly
10. Good design is as little design as possible

These principles have become iconic and have inspired designers across the world.