Product Overview
Braun Calculator ET66 / BNE001BK
Dieter Rams and Dietrich Lubs for Braun 1987/Re-edition Braun and Zeon 2013
ABS/LCD
Warranty: 2 Years
[H 5.47 x W 3.23 x D 0.63"]
8 digit display / Includes protective case / Automatic power off in 6 minutes / Battery: 1 X LR44/A76 alkaline button cell (included)
Dieter Rams is one of Germany’s most important and the world’s best known industrial designers. His work has an outstanding quality which distinguishes it from the vast majority of industrial design of the entire 20th Century. His products are designed to be timeless, highly functional and pure in its aesthetics.
Dieter Rams established the 10 Principles of Good Design in 1976 which have influenced following generations of industrial designers.
10 Principles of Good Design
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design makes a product understandable
- Good design is unobtrusive
- Good design is honest
- Good design is long-lasting
- Good design is thorough down to the last detail
- Good design is environmentally-friendly
- Good design is as little design as possible
These principles have become iconic and have inspired designers across the world. Rams' body of work has influenced countless modern designs, such as the Apple iPod created by Sir Jonathan Ive [former chief design officer at Apple 1997-2019] and Apple product designs are based on these design principles.
Dieter Rams consistently implemented his design principles over the course of over three decades as the Braun design leader, and this was critical for Braun becoming an iconic global brand. Milestone products from him and his team are displayed at the Museum of Modern Art (New York), the Centre de Pompidou (Paris) and the Museum of Applied Arts (Frankfurt).
The re-edition of the Braun calculator is approved by Dieter Rams. The ET55 calculator designed in 1980 [1983] by Rams and Lubs is the precursor model of the ET66 [BNE001BK] calculator from 1987.
Permanent Collection: Museum of Modern Art, New York
Braun Calculator ET55 from MoMA 1980 [image courtesy of MoMA, NYC]
